Whenever a new James Bond film is announced, fans eagerly await the answers to two important questions. Who will sing the theme song, and what kind of car will Bond drive?
In the case of Spectre, the twenty-fourth film in the franchise and the fourth to star Daniel Craig as Bond, the answers have been revealed. The voice heard over the opening credits will be Sam Smith’s, and the car will be an Aston Martin DB10.
The Bond films are notorious for chases and stunts involving new and used cars, motorbikes, and anything else that moves. The series has a long association with Aston Martin, dating back to 1964’s Goldfinger and its iconic DB5. Equipped with an ejector seat and rotating number plates, the car became one of the most famous, and copied, symbols of the Bond franchise, and the Corgi toy version has seldom been out of production.
Aston Martin is celebrating the DB10’s appearance in Spectre with a slightly bigger toy. The Aston Martin DB9 GT Bond Edition will be limited to 150 models, making it one of the most exclusive pieces of tie-in merchandise ever.
At £165,000, a price point that’s more Goldfinger than pocket money, this is a car for serious collectors. However, since Bond merchandise typically increases in value, investors in the motor trade are as likely to buy as fans. For dealers and showroom owners, the chance to drive one of these on trade plates will be irresistible.
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The attention to detail will certainly make the special edition DB9 highly desirable for James Bond fans, from the paint job in exclusive Spectre Silver to the stitched gun barrel detailing on the rear seat divider. There is smart but subtle 007 branding both inside and outside, and the front and rear Aston Martin badges are in sterling silver. Even the infotainment display console features a special Bond themed startup screen.
Bundled with the car are accessories including a Globe-Trotter trolley case and an Omega Seamaster, Bond’s watch of choice since Pierce Brosnan assumed the role in 1995.
Spectre comes to UK cinemas on October 26th. It’s likely we will see Bond’s Aston Martin involved in the kind of action that would void the insurance policy of any other driver. Meanwhile, those DB9 owners not driving an MI6 company car are likely to take a little more care of their purchases.