Each year the Car Dealer Power Awards celebrate the best businesses and products that the motor trade industry has to offer; these awards are highly prestigious, as they reflect the views of the trade professionals themselves, rather than public voting, and are the only awards handed out by this group.
Announced in October 2021’s awards celebrated excellence in 20 categories ranging from website and media providers to dealers, parts manufacturers and insurance companies. In addition, trade insiders voted for their car of the year as well as which manufacturer was the best overall to deal with.
The previous 18 months were a turbulent time for the motor industry, reflecting the wider societal issues faced as a result of the ongoing pandemic, and the Car Dealer Power Awards reflected many companies which went above and beyond to keep their customers happy in such difficult circumstances.
One especially important category was motor trade insurance provider of the year. This form of insurance is vital to dealers and industry professionals, and those companies dealing in this area can be highly respected.
For the third time, Unicom Insurance was named as overall winner in this category, reflecting the firm’s commitment to customer service and providing the very best and easiest environment for their customers to work in. The company previously took home this award in both 2017 and 2019, reflecting their high reputation among fellow industry professionals.
Gallagher and Allianz were both recipients of a “highly commended” notice in the motor trade insurance category, again reflecting their excellence in the previous twelve months and showing just how competitive this particular category can be.
A special award handed out each year is the “Extra Mile Award”, clearly signifying which company has taken their service and commitment well beyond what’s expected. Amidst the devastating impact of the pandemic, 67 Degrees was recognised as providing incredible service for its customers and clients.
This digital marketing agency specialises in everything from cultivating an online presence through websites, social media and online advertising to WhatsApp support and guidance. It was highly praised for its responsiveness and around the clock availability regardless of the lockdowns and ongoing restrictions.
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As well as the various industry awards, trade professionals also voted on their Car of the Year; this is an interesting award as it often reflects the views both of frontline car dealers but also many businesses who do not have a vested interest in pushing a particular brand. In 2021, the Skoda Enyaq was very highly regarded and took home the overall award. This flagship electric car has made a big splash in the industry and was a clear winner in this category.
With many other awards handed out, including categories dedicated to cleaning products, recruitment, customer leads, warranty, and insurance providers and much more, the annual Car Dealer Power Awards continue to provide great feedback and focus for an industry that has suffered greatly during 2020 and 2021 but which continues to deliver for both its own professionals and the wider public.
You can find out more about our proud achievement by clicking on this link: https://cardealermagazine.co.uk/publish/trade-insurance-provider-of-the-year-car-dealer-power-2021/236806